Marketing & Business Development

With our strong knowledge of the Spanish, Middle East & North Africa Markets, we help our clients to make their International Expansion to these countries gradually, without risk and with the minimum investment.

With our International Team located in the different countries of our zone of activities, we offer to our clients the real business opportunities.

We collaborate with our clients starting from the definition of the expansion plan until the execution & Start up in the selected country, always with the support of our local & experts consultants.

Our Services are:

1. Objectives Definition
   • To help the client to define the real objectives of the international expansion and to prepare the action plan.
2. International Business Plan

The Business Plan includes a feasibility study of the international Project taking in account for every country:

• Laws & Policies
• Consumer Culture
• Market
• Competitors
• Political & Economical situation
• Gradual Start up plan
1. Implementation of Distribution network, Subsidiaries, Factories
   • We collaborate with our clients to introduce them in the selected country according to the defined Business Plan
2. Companies Representation
   • We offer infrastructures & Sales Structure in order to represent the business of our clients in the selected country in order to start their activities.
3. Investors & Partners Research
   • We help our clients to find the correct Partners, distributers, Agents, End users customers & Investors in order to develop their business quickly in the selected country.
4. Acquisitions
   • We help our clients to sell their companies or to buy a company in order to expand their business internationally
5. Business Events Organization
   • Support our clients in order to participate in international Expositions
   • Organize specific events in order to present our clients and their Products portfolio to the market.
6. Legal & Fiscal Advisements
   • Through our expert advisors, we offer any type of legal & fiscal advisements and support to the contractual negotiation with distributors, investors & partners.
7. Banking Operations management
   • We support our client in order to find the best financial alternative and to insure the international trading operations.
   • We help our clients to resolve conflicts with complex Banking operations (Letter of Credit, Bank Guaranties…).
8. International Executive Research
   • We collaborate with our clients in order to select the best and adequate executive candidates in order to lead the business development in the selected country.
9. Business Development
   • Work to improve an organization’s market position and achieve financial growth
   • Definition of the strategy implementation and sales & marketing
   • Search customers and distributors
   • Orders Management
   • Follow up the deliveries and payments
   • Monthly reporting of the commercial activity
   • Research and build relationships with new clients.
   • Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
   • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
   • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
   • MENA can assist the companies in finding projects in (ALL GCC and Egypt) in all field, Infrastructure, Industrial, Oil and Gas etc..
   • MENA will provide the clients with the projects information, contacts, location, consultant, bidders, tender number, clients, contractor bidders and follow the update for this project.
   • MENA can help in organizing meeting Agenda with project client or consultants or different contractors.

Market Research

We gather information about target markets or customers where studying the market is a very important component of business strategy.

Our Market research is a key factor in maintaining competitiveness over competitors. Our research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Our Market research, which includes social and opinion research, includes the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

We help our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's opportunities. To deliver above-market growth in today's market, we believe that organizations need to build.